Chi è proprietario di un alloggio turistico, che sia una casa vacanza o un B&B, si sarà accorto che negli ultimi anni il settore degli alloggi vacanze da privati ha subito un grande cambiamento. Sono sempre di più infatti i proprietari di seconde abitazioni che decidono di lanciarsi in questa avventura, e ciò ha reso il mercato molto più competitivo, ma non è successo soltanto questo. Se da una parte aumenta l’offerta di alloggi vacanze, dall’altra c’è la crisi che porta le persone a viaggiare più raramente, e quando viaggiano cercano di spendere il meno possibile oppure tendono a diventare molto esigenti, quindi perché non provare a sorprenderli con degli alloggi vacanze a tema?
Come fare allora per non veder calare le prenotazioni?
Vi sono diversi schemi d’azione tra i quali scegliere: ad esempio si possono abbassare i prezzi, oppure aumentare i servizi offerti, ma prima di fare questo è bene analizzare quali alloggi, nonostante la crisi e la concorrenza, continuano ad avere successo. Personalmente mi sono accorta che, se qualche anno fa bastava una piscina fuori terra in giardino per attirare i turisti, oggi questo stratagemma non è più così efficace.
Quello che invece i viaggiatori cercano, è la particolarità, l’unicità di un alloggio. L’interno della casa è diventato quasi più importante della location, e i dettagli contano più della praticità.
Arredate con impegno il vostro alloggio vacanze. Non riempitelo di tutto ciò che non amate in casa vostra e di quello che avete in solaio o in cantina.
Alloggi vacanze a tema – una tendenza che fa tendenza…
Dare un tema alla propria casa vacanze potrebbe davvero fare la differenza ed è qualcosa che consiglio soprattutto a chi ha un gran bisogno di differenziarsi dalla concorrenza. Scegliete un tema che possa sposarsi bene con lo stile della casa o dell’appartamento, magari tenendo anche in considerazione la location, e cercate di mantenerlo un po’ in ogni stanza.
Alloggi vacanze a tema – dallo Shabby all’ultra moderno
Ricordate che chi cerca un alloggio per le proprie vacanze vuole essere circondato da cose belle, allegre, che ispirano positività. Spesso poi, è preferibile avere degli spazi vuoti, piuttosto che riempirli con mobili e oggetti di poco gusto.
Una volta scelto il tema e arredata con cura la vostra casa vacanza, è anche importante far risaltare il tutto con delle foto professionali, che mettano in evidenza i dettagli e attirino l’occhio dei viaggiatori. Questo vi darà modo di spiccare tra la concorrenza.
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