La mia casa vacanze sul web

La mia casa vacanze sul web

Sono in molti i proprietari di seconde case che ogni anno decidono di trasformarsi in albergatori e affittacamere, lanciandosi così nel mondo dell’hospitality, spesso senza alcuna esperienza. Ed è proprio per aiutare loro, ma magari anche chi è già in attività da qualche tempo, che ho pensato di concentrarmi su uno degli aspetti fondamentali di questo lavoro, e cioè la promozione online di una casa vacanze, perché se si desidera avere dei clienti che prenotano e soggiornano nella propria struttura, non si può fare a meno di una buona presenza sul web.

Ho quindi riassunto 8 consigli utili per crearsi una solida e utile presenza online:

La mia casa vacanze sul web  – foto professionali

Le foto che rappresentano il vostro alloggio sono la prima cosa che attirerà l’attenzione dei vostri futuri clienti. Devono quindi essere luminose e rappresentare degli spazi puliti, ordinati e ben curati. Questo punto è talmente fondamentale che, personalmente, ho deciso di rivolgermi ad un fotografo professionista per essere certa di avere delle fotografie di qualità.

La mia casa vacanze sul web – Google+

Molto meglio di un sito web, è la pagina Google+, perché diciamolo, Internet è Google e Google ama i suoi prodotti; quindi come primo approccio al web, è bene crearsi un account personale su G+ e correlarvi una pagina business, dove inserire tutte le informazioni della casa vacanza nonché le fotografie professionali. Inoltre la cosa fantastica di Google+ è che permette anche la Geo localizzazione, grazie all’opzione di Google Local, utilissima per chi prenota e desidera avere indicazioni precise su come raggiungervi, ma anche per chi utilizza le directory interne di Google per trovare alloggi e ristoranti.

La mia casa vacanze sul web – siti gratuiti

Oggi i siti che lavorano a percentuale sono sempre di più, e questo perché offrono un sacco di vantaggi, come ad esempio la pubblicazione gratuita, in confronto ai vecchi sistemi dove si pagava una pubblicazione e si incrociavano le dita sperando di coprire la spesa… prima o poi. A partire dal 2015 anche i siti a pagamento si stanno adattando al nuovo sistema, attenti però alle percentuali, non sempre ottimali.

La mia casa vacanze sul web – recensioni

Ecco un altro punto fondamentale. Ogni ospite che soggiorna da voi deve lasciare una recensione, possibilmente online, tramite il sito web con il quale ha prenotato il vostro alloggio. Le recensioni positive aumentano di molto le possibilità che altri utenti prenotino il vostro alloggio. Su questo argomento faccio comunque una piccola premessa: attenti ai siti che non richiedono iscrizioni o conferme di soggiorno per accettare recensioni, sono facilmente utilizzabili anche in negativo. Quindi se avete un annuncio su siti web come TripAdvisor vi suggerisco di controllare regolarmente la vostra pagina e verificare le recensioni.

La mia casa vacanze sul web – partnerships

Ovvero contattare le attività che si trovano in prossimità del vostro alloggio e stabilire con loro una collaborazione; questa è sicuramente una buona idea soprattutto per chi magari è già presente online, ha già un’attività ben avviata ma desidera aumentare le prenotazioni. Contattare ristoranti e attività locali creando una collaborazione potrebbe arricchire i servizi che offrite ai vostri ospiti nonché portare nuove prenotazioni tramite il passaparola.

La mia casa vacanze sul web – Profilo Facebook

Molte strutture turistiche hanno creato delle pagine business per promuoversi su Facebook, utilizzando poi i servizi di pubblicità offerti dal social, che sono ottimi ed economici, ma che non sempre danno i risultati sperati, a meno che non si impronti una vera e propria campagna pubblicitaria, e anche qui… non così semplice. Un modo più interessante per sviluppare la propria attività è quello di utilizzare il proprio profilo personale, dove il contatto principale siete voi, per stringere amicizia con i vostri ospiti e fare in modo che, quando pubblicate una promozione o delle offerte speciali riguardanti la vostra attività, essi le vedano e magari le condividano con i loro amici. Questo è un modo lecito e funzionale di mantenere un contatto con i vostri clienti e se si sono trovati bene da voi, faranno più facilmente il passaparola :-)

La mia casa vacanze sul web – video promozionale

Un po’ più impegnativo ma sicuramente utile, il video promozionale può essere un modo interessante per promuovere il proprio alloggio vacanze, includendo magari le attrazioni principali nelle vicinanze.

La mia casa vacanze sul web – il sito

Se qualcuno dovesse proporvi di creare per voi il sito della vostra casa vacanza, anche gratuitamente, ringraziate e dite di no. La cosa peggiore da fare sul web è avere un sito e non poterlo gestire al 100%. Lo dico per esperienza e vi garantisco che è una perdita di tempo oltre che di denaro. Se desiderate avere una pagina web per il vostro alloggio, magari per riassumere tutte le informazioni o per poter inserire un metodo di pagamento con carta di credito, vi consiglio di utilizzate un CMS gratuito, come ad esempio wordpress, oppure un sistema di creazione siti come wix, che personalmente trovo fantastico soprattutto per chi non ha molta dimestichezza con il computer. Questo genere di soluzioni vi permette di essere indipendenti e di poter modificare ogni singola informazione in qualsiasi momento. Qualcuno magari ribadirà che con un cms come wix è più difficile avere una buona indicizzazione. A questi rispondo che al giorno d’oggi avere una buona indicizzazione è difficile a prescindere, perché un sito web è di per sé un lavoro e va svolto ogni singolo giorno, ma non tutti possono passare ore e ore al computer o diventare esperti di SEO. Meglio avere una pagina wp o wix dove sono incluse tutte le informazioni e utilizzarla come “presenza ufficiale online”, per esempio inviandola ai propri clienti per fare in modo che abbiano tutte le informazioni necessarie prima di arrivare: indirizzo, numeri di contatto, strada più veloce per arrivare, regole della casa, servizi inclusi e non ecc….

Spero davvero che questi consigli possano esservi utili per la gestione online del vostro alloggio vacanze. Se avete altre idee o volete chiarire alcuni punti lasciatemi un messaggio qui sotto…

Autore: Isabella Bellani

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