Turismo e caffè italiano – un vantaggio da sfruttare
Le persone amano il caffè, e a dipendenza della loro nazionalità, sono spesso abituate a berlo in modi diversi: gli americani amano il caffè nero e molto lungo; i tedeschi arrivano persino a portarsi appresso la loro caffettiera a filtro quando vanno all’estero in vacanza; i francesi credono di bere l’espresso all’italiana, ma in realtà non è proprio così… Non diteglielo però se no si offendono 😉 e nessuno, a parte forse i bar di Barcellona ( a mio avviso personale), è in grado di preparare un cappuccino che si rispetti.
Gli italiani invece sono i re incontestati del caffè, che sia espresso, macchiato, marocchino, nocciolino, cappuccino, latte macchiato, il caffè viene preparato a regola d’arte in tutti i bar d’Italia, dai più conosciuti locali del centro di Milano ai bar più nascosti delle periferie italiane; e spesso anche nelle case private si gusta un caffè di tutto rispetto ( e questo non è soltanto merito della Nespresso).
Turismo e caffè italiano – qui si che ci sanno fare
Questa bravura nel preparare il caffè è un punto di forza, che però, essendo forse un po’ scontato, non viene preso in considerazione quando si tratta di promuoversi all’estero. Immaginatevi di proporre al ministro del turismo una campagna promozionale improntata sul caffè… Risponderebbe che non siamo il Brasile, ma in realtà quest’idea non è poi così campata in aria, e se il proprietario di un Bed and Breakfast volesse differenziarsi dalla concorrenza, potrebbe davvero utilizzare il caffè come il proprio cavallo di battaglia.
Turismo e caffè italiano – il coffee bar per tutti i gusti
Ecco un esempio di B&B con Coffee Bar, un banco dedicato al caffè situato nella sala colazioni, dove gli ospiti possono prepararsi il caffè come più gli piace, e magari imparare a fare il vero cappuccino all’italiana.
Mettere a disposizione qualche extra come il cacao in polvere, la granella di nocciole o la crema di cioccolato potrebbe dare una nota di originalità al buffet di un b&b e magari valere una recensione con particolare attenzione al servizio colazione. Per le case vacanze può valere lo stesso principio, magari affrontato in modo più mirato, un esempio pratico: fotografate le macchine per il caffè che mettete a disposizione nelle vostre case vacanze e includete la foto in quelle dell’alloggio sui vari siti web, i miei ospiti erano felici di scoprire che avevamo a disposizione una Nespresso e si sono organizzati portando le loro capsule da casa :-).
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