Dynamic Packaging e Case Vacanze
Oggi parliamo di Dynamic Packaging, la “nuova”, se così possiamo definirla, tendenza degli hotel di offrire servizi aggiuntivi alla prenotazione di una camera, acquistabili direttamente online. Grazie a questi servizi combinati, i viaggiatori che decidono ad esempio di trascorrere un romantico weekend in un albergo, oltre a prenotare la camera potranno anche aggiungere al carrello degli acquisti, altri servizi come ad esempio una cena a lume di candela, un massaggio rilassante nello Spa dell’hotel per la domenica mattina, e magari una bottiglia di Champagne e dei fiori da far trovare in camera all’arrivo.
L’obiettivo è quello di permettere al viaggiatore di programmare la sua vacanza direttamente dalla sua scrivania, e di poter acquistare il tutto in un’unica operazione.
Anche alcuni famosi siti web, come ad esempio Expedia, hanno iniziato a creare delle sezioni dedicate all’acquisto di servizi extra, che vengono proposti dopo che la prenotazione dell’alloggio si è conclusa, o magari addirittura durante, dando modo al viaggiatore di aggiungere al carrello altri servizi, come biglietti per concerti, prenotazioni al ristorante e mille altre cose che il sito web mette a disposizione. Quindi se lo fanno loro, perché non possiamo farlo anche noi?
Dynamic Packaging e Case Vacanze – come unire le due cose
Oggi più che mai si ha la necessità di distinguersi, di essere più interessanti degli altri, e il Dynamic Packaging può essere la risposta giusta anche per il proprietario di una casa vacanza che tenta di farsi notare dal maggior numero possibile di potenziali clienti.
Le possibilità sono molte, e spesso non conta essere un grande albergo, anzi, il vantaggio potrebbe stare proprio nelle piccole dimensioni: Affiliazioni con ristoranti della zona, magari anche soltanto uno, ma di qualità, potrebbero permettere ad un proprietario di creare dei pacchetti speciali per determinati periodi dell’anno, magari quelli più difficili. Ci si accorda con il ristorante su un menù, oppure su una fascia di prezzo, e la si somma al prezzo del soggiorno cercando di rendere il tutto attrattivo. Altre idee potrebbero essere collaborazioni con attività turistiche presenti in loco: noleggi barche; tour gastronomici; visite a delle cantine vinicole; a dei musei; sono tutte cose che possono incentivare il viaggiatore a scegliere la vostra casa vacanza invece di un’altra. Una simpatica opzione per chi vive nella zona del lago Maggiore e lago di Lugano è quella di connettersi a Insyderr, un portale che raggruppa le attività da fare nella regione Insubria con una caratteristica diversa: proporre Esperienze da vivere in compagnia di una persona esperta. Questa opzione è l’ideale se non ve la sentite di legare la vostra attività a qualcun altro ma semplicemente volete essere in grado di proporre servizi aggiuntivi.
Dynamic Packaging e Case Vacanze – il fai da te…
Anche le “self made amenities” possono fare la differenza: Includere nel soggiorno un “cestino da pick-nick” e una cartina geografica che mostra tutti i più bei luoghi della zona dove pranzare all’aperto, potrebbe incuriosire i vostri futuri ospiti e farli sentire coccolati. Con un po’ di fantasia potreste anche voi creare il Dynamic Packaging ideale per la vostra casa vacanza e aumentare così le richieste di prenotazione.
Dynamic Packaging e Case Vacanze su HolidayPlusRentals
Quest’anno più che mai io e Maurizio ci siamo dedicati alla creazione di Dynamic Packaging che potessero interessare i nostri ospiti, potete vederli sulla pagina dedicata del nostro sito. Non so ancora quanto queste novità influenzeranno le prenotazioni ma sono sicura che avranno un impatto positivo sugli ospiti.
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