La stagione estiva è finalmente arrivata, e con essa anche la clientela che i proprietari di appartamenti in affitto sul web sono riusciti a raggiungere durante i mesi invernali, magari investendo denaro in pubblicità, ma soprattutto investendo tempo nella promozione.
Ora che i clienti sono arrivati è necessario concentrarsi su di loro, soddisfare le loro esigenze e rendere il loro soggiorno piacevole, ma…. è assolutamente essenziale continuare a sviluppare la propria presenza sul web anche durante questo periodo, per non perdere il vantaggio guadagnato fino ad ora e continuare a promuovere i propri appartamenti vacanze.
Ecco allora qualche consiglio per sfruttare al meglio la bella stagione e accumulare un po’ di materiale utile per i mesi di bassa affluenza:
Appartamenti in affitto sul web – Facebook
Durante la bella stagione è importante non diminuire la propria presenza sui social, e in particolare sulla propria pagina business di Facebook. Infatti questo social network decide quanto mostrare i post di una pagina sulla newsfeed dei suoi fan in base all’engagement (coinvolgimento ) che i post ottengono. Se la frequenza dei post diminuisce, il coinvolgimento diminuirà automaticamente, e con il passare del tempo nessuno vedrà più i post della pagina, un vero peccato se a fine stagione si vorranno promuovere i propri alloggi e sperare di ottenere delle prenotazioni last minute… Ricordate di postare almeno una volta al giorno, meglio se 2 o 3, sulla vostra pagina facebook.
Appartamenti in affitto sul web
Sicuramente avrete pubblicato la vostra casa vacanza su diversi siti web, e durante la bella stagione, quando l’occupazione è alta, tenderete a non accedere più a questi siti perché avrete troppi impegni. E’ invece importante, soprattutto per mantenere aggiornato il calendario, che continuiate a monitorare i vostri annunci online, e che modifichiate descrizioni e prezzi in accordo con il periodo. Oggi i nuovi siti di annunci come Airbnb o Wimdu vi permettono di essere costantemente connessi al vostro account e di gestire in automatico prenotazioni, schede degli alloggi e recensioni, ma se per un po’ non visitate il sito esso privilegerà comunque altri alloggi negli ordini di apparizione, quindi cercate di essere costanti.
Appartamenti in affitto sul web – Email Marketing
La stagione estiva permette di entrare in contatto con molte persone ed è il momento ideale per creare delle Email Marketing Lists da usare durante il periodo di bassa stagione. Collezionare email di clienti per poi inviare loro gli auguri di Natale e fare in modo che si ricordino di voi, magari includendo un’offerta speciale se prenotano per le prossime vacanze, sarà un ulteriore modo di guadagnare clienti e prenotazioni… senza bisogno di spendere in pubblicità!
Ecco, ora avete una piccola check-list che vi permetterà di rimanere “social” anche durante la stagione di punta
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